eLOK: All courses

Community Based Tourism

Mata kuliah ini diharapkan dapat membantu mahasiswa dalam memahami fenomena pariwisata berbasis masyarakat. Secara garis besar mata kuliah ini akan mempelajari konsep dan aplikasi pariwisata berbasis masyarakat dalam bentuk studi kasus partisipasi masyarakat lokal dalam perencanaan dan pembangunan pariwisata.

Teacher: arina pramusita

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Metodologi Penelitian Pariwisata

Teacher: Sarani Pitor Pakan, Muhamad Sidiq Wicaksono

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Pengelolaan Big Data

Mata Kuliah ini mempelajari tentang ruang lingkup yang lebih pada digital disruption, digital business model (B2B /B2C), Digital marketing (new wave marketing 3.0), brand sentiment analysis, e-commerce in tourism, smart tourism, digital tourism, virtual tourism, social media in tourism, dan case study implementasinya. Case study yang akan dipelajari adalah implementasi big data di agensi travel, airlines, hospitality, smart tourism (smart city), OTA in Indonesia, dan Tour Guiding Application. Mata kuliah ini bertujuan bahwa mahasiswa mampu meng-create strategi bisnis digitalnya dan menghasilkan produk/prototype dari strateginya.

Teacher: Eska Nia Sarinastiti, Sarani Pitor Pakan

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Perencanaan Bisnis

Course description

In this course, students carry out business travel planning practices. Students will get an assignment sheet at each meeting that must be done to prepare a business planning proposal. After taking this course, students are expected to formulate ideas and business travel systems in the form of a business planning proposal. Students are also expected to design tour & travel-product samples, offer them to potential customers, and get feedback to improve product samples.

Course objectives

Demonstrate an attitude of honesty, responsibility, self-confidence, emotional maturity, ethics, and awareness of being lifelong learners.
Mastering knowledge of comprehensive business design and operations
Mastering knowledge about the design, implementation, management of community-based tourism trips and technological developments.
Able to develop networks, adapt, create, contribute, supervise, evaluate, and make decisions to show independent and group performance to apply knowledge to social life.
Able to plan and carry out community-based travel business and technological developments

Classroom format

Lecture & project

Student evaluation and grading

Student participant (Attendance)
Assignment/project
Mid-Term & Final Exam

Class policies

75% attendance from 10 meetings
15 minutes tolerance for tardiness

Bibliography
Barrow, Colin., Barrow, Paul & Brown, Robert. 2008. The Business Plan Workbook: The Definitive Guide to Researching, Writing up and Presenting a Winning Plan, 6^th Edition. London and Philadelphia: Kogan Page.
Green, Cynthia L. 2011. How to Write a Business Plan. USA: South-Western Cengage Learning.
McKeever, Mike P. 2019. How to Write a: Business Plan, 14^th Edition. NOLO.

Course Outline