Sustainability Leadership SEMBA
Sustainability is increasingly a critical issue due to the worsening environmental condition across countries. Organizations and their leaders also have critical roles in ensuring that their practices have positive contributions to protecting the environment. The key issue involves integrating sustainability concept and practices into organizational philosophy, strategies, cultures, and initiatives or in other words ESG. ESG concerns three main areas, which are the environment, social factors and corporate governance. The inclusion of ESG factors in the company's strategy and management makes it possible to increase the long-term sustainability and social responsibility of the organizations. To this extent, leaders are therefore expected to guide and inspire others ‘to promote the long-term sustainability of an organization, a community, or society as a whole’.
Sustainability leadership is a subject that aims to connect environmental and social aspects with the competitiveness and sustainability of the organizations. The course provides a set of knowledge, practices and exercises to shape future ready leaders, especially in making strategic decisions that not only guarantee economic and financial prosperity, but also possess environmental and social responsibility.Leadership and Organizational Behavior (R85A) Genap 2024/2025
Mata kuliah ini merespon dan mengantisipasi dinamika bisnis yang dihadapi oleh seorang pemimpin kaitannya dengan pengelolaan sumber daya manusia secara efektif dengan memahami dan menerapkan ilmu perilaku organisasional (OB). OB adalah bidang studi yang membantu seorang pemimpin untuk memahami dampak perilaku individual dan kelompok, serta pengaruh dan proses organisasional dalam rangka meningkatkan efektivitas organisasi. Mahasiswa akan digerakkan dari semula sebagai pemain solo yang mengontribusikan keahlian, kompetensi dan keterampilan individualnya menjadi seorang team player and contributor bagi organisasi.
Mata kuliah ini dirancang khusus bagi mahasiswa pada semester pertama untuk memberikan beberapa aspek dasar dalam mengelola dan memimpin sumber daya manusia. Aspek pertama adalah pemahaman dan refleksi diri (self awareness) baik sebagai seorang pemimpin ataupun anggota tim sehingga dapat lebih efektif dalam memersepsikan fenomena keperilakuan yang terjadi dalam organisasi. Aspek kedua adalah pemahaman dan kemampuan memengaruhi perilaku individual dan interaksinya untuk mencapai kinerja kelompok. Mata kuliah ini akan memberikan kemampuan kognitif sekaligus mengasah kemampuan memimpin, memotivasi, dan memadukan semua elemen organisasi untuk pencapaian visi dan misi organisasi. Aspek ketiga adalah pemahaman terhadap kondisi imperatif perubahan organisasional yang mengarah pada pencapaian organisasi berkinerja tinggi dan bagaimana hal ini ditunjang dengan kinerja individual dan kelompok yang mumpuni. Aspek terakhir terkait dengan pemahaman dan pengintegrasian semua aspek ke dalam suatu domain berlabel strategic organizational behavior (STROBE). Hal ini menuntut mahasiswa untuk memahami dan menyintesisnya untuk dapat mengambil keputusan yang bersifat strategik bagi masa depan bisnisnya.
FM_MM_Jog_sem2_2024_25
Mata kuliah ini membahas prinsip, teori, and kerangka analitis manajemen keuangan perusahaan (corporate finance) yang dapat dipergunakan oleh manajer keuangan dalam pengambilan keputusan yang berkaitan keuangan perusahaan. Mata kuliah juga memberikan mahasiswa kesempatan untuk mengerti teori manajemen keuangan perusahaan dan bagaimana mengaplikasikan pada kehidupan nyata yang mempunyai dampak pada penciptaan nilai berkelanjutan (generate lasting value impact).
Marketing Strategy & Analytics
The ability to extract insights from data and apply them to strategic decision-making is a key competitive advantage in modern marketing. The Marketing Strategy and Analytics course adopts a quantitative, data-driven approach to enhance the effectiveness of marketing strategies and optimize the planning process. By integrating Python as the primary analytics tool, the course equips students with the skills to analyze complex data, identify patterns, and make informed decisions. It covers critical aspects of strategic marketing, including segmentation, targeting, and positioning, as well as tactical decisions related to products, pricing, distribution channels, and integrated marketing communication. This analytical foundation enables students to develop evidence-based strategies that drive business success in an increasingly data-centric marketing landscape.
As the course adopts Python coding as the primary data analytics tool, it enhances students' ability to analyze complex marketing data, uncover patterns, and develop evidence-based strategies. Mastering Python-based analytics equips students with a competitive edge in strategic decision-making, enabling them to tackle real-world marketing challenges with confidence. This technical proficiency not only fosters critical thinking and creativity but also strengthens the course’s relevance by aligning with industry demands for data-driven decision-making. Moreover, Python’s versatility empowers students to collaborate seamlessly with data and tech teams, bridging the gap between marketing insights and practical implementation. Ultimately, integrating Python into the course enriches the learning experience, ensuring students are well-prepared to navigate and lead in the rapidly evolving digital marketing landscape.
Marketing Management Regular Class
The rapid evolution of the digital ecosystem and the adoption of AI-driven technologies have fundamentally reshaped marketing management. Disruptive innovations have not only enhanced the efficiency of marketing functions but also transformed strategic approaches and influenced consumer behavior. In this landscape, marketing professionals must develop data-driven decision-making skills to navigate complex market dynamics. This course integrates AI-powered analytics and digital tools to strengthen marketers’ strategic judgment in segmentation, targeting, and positioning, while also refining their tactical decision-making in brand management, pricing, marketing communication, and channel strategies. Through hands-on simulations and real-world business challenges, students will gain practical experience in leveraging AI and digital insights to optimize marketing strategies and drive business success.