Perilaku Konsumen / Consumer Behavior (PSI201424)
The purpose of this course is to broaden students’ understanding of the key concepts in consumer behavior. In addition, the course aims to develop students’ ability in applying basic research methodological concepts in the academic research of consumer psychology, as well as in applied consumer behavioral research in the field of marketing. On top of these objectives, students are expected to develop critical thinking regarding factors that influence consumer behavior in various contexts.
The learning process is designed based on the idea that every process and achievement in this class is the responsibility of the students themselves. It means the lecturer acts merely as a facilitator. The fundamental concepts of Consumer Behavior will be introduced by the lecturer. However, more detailed understanding and better comprehension about how these concepts can be applied in practical interest such as marketing, consumer education and consumer protection, is solely the student’s responsibility. As a facilitator, the lecturer will help students to achieve contextual understanding by conducting assignments that should be done independently or in groups. Further description regarding assignments will be described in the next section.