Business research is used by organisations, consultants, and decision makers to systematically understand business phenomena based on real experiences, observations, and/or experiments. The ultimate aim of business research is to answer overarching research question(s) derived from business problems. This course facilitates students to learn how to conduct business research using qualitative and/or quantitative methods, particularly in the area of operations management.

This course adopts learning-focussed teaching with semi-flipped classroom approach. Learning-focussed teaching means that students’ learning process is paramount and developed through open discussion and critical thinking rather than one-way lecture. In the semi-flipped classroom environment, students are expected to prepare themselves prior to the class discussion. Whilst selected topics and readings are offered to trigger the class discussions, students are welcome to bring and discuss their own materials beyond what has been suggested in this syllabus. This way, students are responsible for their own learning. They are the centre of knowledge that is (re)constructed together with the lecturer acting as a pure facilitator.