This course aims to sharpen students' abilities in developing effective writing strategies to deliver professional public relations messages according to established guidelines. Students will learn to write various public relations documents following proper writing rules, meeting the needs of stakeholders, and aligning with the company/organization's vision and mission. All public relations documents produced by students are written in English. Documents studied and produced include press releases, crisis communication, company profiles, fact sheets, speeches, advertorials, and public relations program proposals.