Overview of the Course

Introduction to business is a foundational course designed to provide a comprehensive understanding of the business world. Drawing primarily from the textbook by Ebert and Griffin, the course will equip students with the essential knowledge and skills necessary to navigate the complexities of modern business operations.

Through a structured exploration of core business concepts, students will develop a strong foundation in fundamental business functions such as management, marketing, finance, and operations. The course will dig into the dynamic nature of the business environment, emphasizing the importance of critical thinking, problem-solving, and decision-making. By examining real-world case studies and examples, students will gain insights into the practical application of business theories and principles.