This course describes determining a specified target market and using its sufficient marketing sources to successfully serve the target market. Therefore, marketing is an orderly and insightful process for thinking about and planning for markets. The efforts are conducted in a superior way facing the age of technology advancement. Customer lifetime value is perceived as a controlling factor to formulate a broad strategy and refining it into a detailed marketing mix, i.e. product, price, place or distribution and promotion, and action plan. Planning, evaluation and improvement relating to the marketing mix need marketing decisions by a manager. The decisions include who the company wants as its customers, which needs to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use, and what partnerships to develop. In making his/her decisions, he/she might be influenced by uncontrollably environmental factors, such as political, economic, social, legal, technology, demographic factors and competition.